Chewing gum has been widely used before most of us came into this world, however as we become increasingly conscious about what we consume, there's a pressing need to understand the ingredients that make up our favourite stick of gum.
But what happens to our sensory experiences when we shift from conventional gum to a more natural alternative like Kaigum? Let's delve into these perceptible differences that might make you reconsider your gum of choice.
1. Perception of Flavour Intensity & Longevity
Natural Gum (Kaigum):Unfortunately Willy Wonker's secret to chewing-gum that never loses its taste hasn't yet been matched..but we are trying! Prioritising ingredients that prioritise health come first in our opinion and that's why harnessing the power of naturally derived components and xylitol is our secret. For those accustomed to conventional gum, this might initially seem like a drawback due to the milder flavour profile. However, the lack of artificial enhancers ensures a subtler taste, with each chew genuinely echoing its natural origins.
Conventional Gum:
Most conventional gums use a petroleum-derived base, which allows flavours and sweeteners to bind more readily, giving the perception of the taste lasting longer. Coupled with artificial flavourings and sweeteners like Aspartame and Acesulfame potassium, the result is a gum that can come across as intensely flavoured and sometimes even aggressive.
2. Texture & Consistency Differences
Natural Gum (Kaigum):
Derived from tree sap, as you chew, you might find it softer/less rubbery. The natural origin of the gum ensures that it can compost easily, making it an eco-friendly option...it's tree sap after all!
Conventional Gum: Most of these are based on plastic or petroleum derivatives, which can give them a tougher consistency. Continual exposure to such materials has been linked to elevated phthalate levels, chemicals notorious for their hormone-disrupting properties and now under significant scrutiny. Moreover, this synthetic base contributes to environmental concerns, as it doesn't biodegrade easily.
3. Size and Substance: Larger Pieces with Purpose vs. Standardised Sizes
Natural Gum (Kaigum):
Kaigum pieces are noticeably larger, but there's a good reason for this. Each piece contains a substantial 1.5g of xylitol, a naturally derived sweetener known for its long list of dental and health benefits. This ensures you're getting significant health benefits with each chew.
Conventional Gum:
Standard commercial gums often come in uniform, smaller sizes. While they might be packed with artificial sweeteners and additives for intense flavour, they might not offer the same oral health benefits.
Conclusion
For those who regularly indulge in conventional gum, transitioning to a natural alternative like Kaigum might initially present noticeable differences in taste and texture. This is part and parcel of utilising naturally derived ingredients which aren't manufactured in a laboratory setting with various additives to achieve an unrealistic and unnatural standard.
Interestingly, if after adapting to Kaigum you decide to revisit a stick of conventional gum, you might find the artificial flavours and textures glaringly apparent. It’s much like adjusting your palate to whole foods and then finding processed ones overwhelmingly seasoned.
The journey with Kaigum is not just about savouring a piece of gum, but about reacquainting with nature, understanding our choices, and recognising the authenticity in what we consume 🍃